About
I don’t teach transformation because I studied it. I teach it because I have lived it.
I’m Love, a Mindset and Life Design Coach based in Toronto, working with ambitious professionals and entrepreneurs across Canada, Nigeria and internationally.
The story
A life built on purpose, not on default.
At 17
I moved countries alone.
I left home for Russia to study, and learned quickly that no one was coming to build my life for me. That realisation became the beginning of everything I now teach: a life is either designed, or it is inherited.
The study years
I became fascinated by why we do what we do.
Psychology, mindset, habits, human behaviour. I didn't just read about them; I ran the experiments on my own life. Slowly, my days started to look like the person I was trying to become.
Before it was coaching
People started asking what changed.
How do you stay grounded? How do you keep growing? I found myself coaching friends, colleagues and strangers long before I called it coaching.
2020
Then the plan collapsed.
COVID disrupted a major relocation I had built my life around. My structure disappeared and my anxiety arrived. I had to practise the exact work I now teach: work with the mind first, return to yourself, then rebuild structures that fit the life in front of you.
Now
I live this alongside my clients.
I navigate a demanding career in clinical research, an MBA, building an AI company, NGO work, and my own wellbeing and relationships — not perfectly, but intentionally, with systems that help me stay grounded when life gets difficult.
Growth doesn’t require becoming someone else. It requires building a life that can hold who you already are becoming.
Alongside coaching
I understand ambitious, multi-responsibility lives because I live one.
Clinical research, MBA studies, building an AI company, work with an NGO, and my own wellbeing, relationships and growth. None of these are coaching qualifications. They are the reason I design around real life instead of an ideal week.
Credentials
Trained, certified and practised.
My authority rests on two things: formal coach training, and years of applying this work in a full, demanding life, mine and my clients’.
Certification
NLP Practitioner Certification
Transformative Services Inc.
Certification
Professional Life Coach Certification
Transformative Services Inc.
Experience
Coaching clients since 2021
One-to-one work with professionals and entrepreneurs internationally
Ongoing study
Psychology, neuroscience, behaviour change, habit formation and holistic wellbeing. These are areas of continued study, not professional qualifications: Love is a certified coach, not a psychologist, therapist or medical mental-health provider.
Where to begin
Start with what's actually keeping you stuck.
The Life Systems Audit takes a few honest minutes and shows you where your mindset, alignment and structure are pulling against each other.